GAC Motor South Africa (SA), which introduced the GS3 Emzoom small crossover and Emkoo medium SUV in Mzansi last year, is determined to become a major player in the local automotive market. With its customer-first mindset (as demonstrated by recent strategic price reductions), a new, “industry-first” warranty and current dealer network expansion, “GAC Motor is rewriting the rules of engagement (by) offering exceptional value, innovation, and quality to the South African consumer,” the firm said.
Significant pricing realignment
Early in 2025, Cars.co.za reported that GAC Motor SA had announced a strategic price reduction on its Emzoom and Emkoo: GAC slashes prices of GS3 Emzoom and Dramatic price drop for GAC Emkoo.
Prices & Specifications of new GAC models in South Africa
This “significant pricing realignment” was “not a promotional gimmick” but a result of improved foreign exchange conditions and global cost-saving efficiencies that the firm is passing directly to consumers.
“Our customers deserve to benefit from favourable market conditions,” said Leslie Ramsoomar, the Managing Director of GAC Motor SA. “This price drop reflects our investment in the market and our belief in long-term, honest relationships with our consumers and partners.”
This move aligns with the fledgling Chinese automotive brand’s broader strategy to increase accessibility and value, while reinforcing its long-term commitment to the South African market.
‘A warranty that redefines industry standards’
To promote customer confidence to a new level, GAC Motor SA recently unveiled what the Bryanston-based company described as an industry-first Lifetime Engine Warranty across its entire model lineup.
This engine warranty covers an unlimited number of years and mileage for the original vehicle owner, provided the car is serviced at authorised GAC Motor service centres using approved parts.
The bold warranty initiative not only sets a new benchmark in customer service, but also reflects GAC Motor‘s confidence in the quality, durability, and craftsmanship of its vehicles.
In other words, it’s a move designed to inspire trust and long-term loyalty among South African drivers.
“This warranty is a promise – a declaration of the confidence we have in our products,” said Ramsoomar. “It’s about peace of mind, lifelong value, and building a brand that people can truly believe in.”
40 dealers by the end of 2025
Beyond its product lineup, GAC Motor is heavily investing in its national dealership network, which will grow from 28 to a projected 40 dealerships by the end of 2025.
This expansion ensures that more South Africans will have access not just to GAC vehicles, but also to the brand’s comprehensive aftersales service and support.
As part of the Salvador Caetano Group, GAC Motor SA benefits from global expertise, including access to 6 international R&D centres and 3 state-of-the-art production facilities.
This robust innovation infrastructure fuels the brand’s ability to deliver high-quality, reliable, and forward-thinking vehicles for the South African market.
“We’re entering a very exciting phase,” said Brian Smith, Marketing Director for GAC Motor SA. “Our developments for 2025 reflect a long-term strategy focused on offering South Africans more choice, better value, and unmatched peace of mind.”
Find your nearest GAC Motor dealership
More GAC models coming soon
GAC Motor is also expanding its model range to meet the evolving needs of South African drivers.
Among the most anticipated new arrivals are the AION Y electric crossover SUV and the all-new M8 PHEV Luxury MPV (Plugged-In Hybrid), both combining advanced technology with refined design.
Additionally, new derivatives of existing models will offer drivers more choices to match their lifestyles.
In alignment with global trends towards green mobility, the Chinese brand will also introduce Plugged-In Hybrid Electric Vehicles (PHEVs) and Battery-Electric Vehicles (BEVs) in South Africa in the near future.
