Pretoria – Brand South Africa has welcomed South Africa’s improvement in the Institute for Management Development’s competitiveness index.
South Africa now stands at number 52, up from number 53 in 2015.
South Africa’s improvement in the rankings comes as a result of advancements in a number of areas, including energy infrastructure, future energy supply, stock market capitalisation, ICT service exports, labour relations, ease of doing business, exchange rate stability, health infrastructure and funding for technological development.
“South Africa’s performance in this index shows that national efforts to strengthen the economy and improve our global competitiveness are yielding positive results for the country.
“The national brand and our global competitiveness is built by all citizens and improvements in our global competitiveness are a testament to the work that we are all doing to make South Africa a winning nation.
“We thank you for playing your part and encourage you to continue working to build the country’s reputation,” said Brand South CEO Kingsley Makhubela.
The Institute for Management Development (IMD) looks at the global competitiveness of 61 countries.
Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans in order to contribute to social cohesion and nation brand ambassadorship.