MUNICH – Electric car maker Fisker is exploring collaboration with other companies to scale up market share faster, Chief Executive Henrik Fisker said on Wednesday.
“Buyers aren’t loyal anymore to their traditional brands. That changes everything. If we collaborate with someone, you can scale quicker … it could be with suppliers, other car companies, tech companies – we are exploring all these avenues,” Fisker said, speaking at the Reuters Automotive Conference in Munich.
Fisker said the EV startup has 65,000 reservations for its Ocean SUV, which is being launched from a factory in Austria operated by a unit of Magna International Inc.
He reaffirmed a target of producing 1,400 to 1,700 Ocean EVs this quarter. The company earlier this month cut its full-year production forecast for the Ocean, but Fisker said on Wednesday that problems securing a part of the Ocean’s interior have been resolved.
Fisker’s next model line, the U.S.-built PEAR, will start at $29,990 and will be shown for the first time on Aug. 3 in Los Angeles, Fisker said. Fisker plans to have the model assembled by contract manufacturer Foxconn at a factory in Ohio.
The PEAR will have 25% fewer parts than a comparable car today, Fisker said. But the company is not following Tesla’s use of large cast parts to cut production costs.
“We didn’t want three giant mega-castings,” and put customers at risk of having to scrap cars after an accident. Instead, Fisker will build vehicles from steel, combining multiple parts into one using single stampings, he said.
Fisker said eventually the company plans to have a production capacity in Europe, China, the United States, and India.
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