JOHANNESBURG – Local musicians have welcomed the South African Broadcasting Corporation’s new local music quota.
From today (Thursday) 18 of its radio stations will play at least 90 percent of South African music.
The public broadcaster says this will fully reflect the styles of local music on offer.
One of the country’s most respected musicians says he’s pleasantly surprised by the SABC’s move to insist on playing 90-percent of local music.
Don Laka says he’s been campaigning for the support of local artists.
“It’s so funny because we were actually gunning for 60% and when he mentioned 90% I stopped talking, it’s been such an emotional day that actually tears were running down my face. If you really love you country and you want the development of the South African music and look at every South African who has been nominated or won a Grammy what kind of Music have they been playing? That’s it!” said Jazz Musician Don Laka.
It’s been a longstanding cry from the local music industry.
“Please PLAY more of our music” for the next three months, at least 90-percent of music played on the SABC’s 18 radio’s stations will be local.
The decision comes after consultations with various industry role-players.