JOHANNESBURG – Apple has unveiled a new smartphone and tablet, both with smaller screens, as part of the company’s efforts to retool its iPhones and iPads.
The tech giant has also announced a series of upgrades to its hardware products, including Apple TV and Apple Watch, and software services such as iOS.
— NBC Bay Area (@nbcbayarea) March 21, 2016
The new iPhone SE has a four inch screen, the same size as the iPhone5 series.
That’s smaller that the iPhone 6 series, which boasts screens ranging between 4.7 inches and 5.5 inches.
At a starting price of $399 or just over R6000 the iPhone SE is the most affordable handset Apple has ever released.
US Columnist Walter Mossberg says, “The new phone that they introduce, it’s really two things. One is there are lots of people who still want a four-inch phone. Even though the big-screen phones was a tremendous success for them, and created the biggest selling quarters of phone sales of any company in history, what they found was there were people holding out, there were people who were keeping their two-year-old or three-year-old four-inch phone because they just want a four-inch phone. So they made a four-inch phone.”
“They put all the internal capabilities of the current success in it, bigger phone into a smaller phone, and they cut the price.”