The election campaigns by political parties have included posters on streetlamps around the country, radio and television advertisements and phone calls to individuals.
Solly Moeng, head of Strategic Corporate Communications at DonValley Reputation Managers, says the campaigns for the core party supporters might have been effective.
With this year’s elections being the most contested, South Africans have received an overload of information through electioneering and manifesto launches.
“It’s a lot harder for new entrants because they still have to make the public aware of their presence. Older parties will have fewer difficulties because there’s already a level of brand awareness out there. People tend to navigate towards the brand they know,” says Moeng.
He says the smaller parties would need to have more money and put more effort in order to grow their footprint and presence.