JOHANNESBURG – Insurance company Outsurance has caused a stir with its Father’s Day video that includes only one black man among the 20 dads featured.
Did you guys see that racist video by @OUTsurance disgusting ….you still gonna insure with them? pic.twitter.com/UFRCbP0Vfy
— #Abanandaba (@ntsikimazwai) June 18, 2017
This doesn't accurately represent FATHERS of all races in South Africa. I have a feeling a lot of your clients will cancel on you tomorrow
— Ange Saint-Truth (@angesainttruth) June 18, 2017
Black dads must have been at work when this was shot. ♀️
— Mo (@MsLishia) June 18, 2017
How our Black African Dad's r looking at this outrageous Outsurance advert at the moment!!! Smh #FathersDay pic.twitter.com/btIqsEo2IQ
— Kgositsiele Mphomane (@Real_King_SA) June 18, 2017
Or we can try this one? @OUTsurance what do you think? #FathersDay pic.twitter.com/YbNRbFr5RV
— Rami Chuene 1st Lady (@ramichuene) June 18, 2017
Outsurance issued an apology, saying the scant inclusion of black fathers was an unintentional oversight.
It removed the video from its Twitter account .
We apologise for our Father's Day video. It did not appropriately represent SA's demographics. It was an unintentional oversight.
— OUTsurance (@OUTsurance) June 18, 2017
We apologise for our Father's Day video. It did not appropriately represent SA's demographics. It was an unintentional oversight.
— OUTsurance (@OUTsurance) June 18, 2017
It is not the first time the company’s videos have portrayed a lack of diversity. A Mother’s Day video featured only white mothers and, as Twitter users pointed out, the company’s ads once included an actor in black face.
OUTsurance has been problematic, the was a white guy in black face ' Doloris' now this advert wow pic.twitter.com/CNIit82ENC
— Nosi (@Nosipho___) June 18, 2017
Delete this… pic.twitter.com/URMcHoVIDS
— un·der·score D (@mthu_d) June 18, 2017
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