JOHANNESBURG – Will more local music airplay on public radio stations result in more money for artists?
That’s the big question following the public broadcaster’s decision to increase local music content to 90 percent.
Supporting local is not charity folks. Our good stuff is as good as any international music out there #90%#LocalMusic #Sabc
— Danny K (@dannykmusic) May 11, 2016
South African artists may be celebrating the frequency of airplay on public radio stations, but they will have to be clued up about their royalty rights if they plan to sing all the way to the bank.
Can you identify these classic South African bands? #LocalMusic pic.twitter.com/Emdkoybbfd
— Cape Argus (@TheCapeArgus) May 12, 2016
If artists don’t understand the revenue streams that royalties provide, their celebrations may be short lived.
The Perfomers’ Organisation of South Africa says money is made from advertising revenue generated by radio stations.
“This is percentage based,” says the organisation’s Pfanani Lishivha.
“If my music is performed a 1,000 times on Phalafala FM and yours a 100 times on Highveld, you would make more money than me, because you find that the pot from Highveld is this big [gestures with hands] while Lephalaphala FM is this small.”
– eNCA
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