The South African Netflix went live Wednesday. However, many feel there is not a big enough market for the company in South Africa.
Netflix Inc. , a video-streaming service went in South Africa on Wednesday night, in a huge global push by Chief Executive Officer Reed Hastings to counter slowing growth in the United States.
Netflix has around 10,000 titles, taking in everything from rom-coms to action movies, TV shows and documentaries; and that can be a problem. It’s called the paradox of choice; faced with an endless array of options, people freeze up. Before you know it, you’ve spent an hour scrolling through the possible choices, and you’ve run out of time to watch a movie.
Netflix has a strong advantage over DSTV, one they can capitalize on. Netflix streams more recent series, out of the box American entertainment which is a bit slow to get on Dstv. Dstv Box office also is late with movies, so Netflix can build on this as there are already a list of fans of international series like Arrows, Into the Badlands, Expatriats, OriginalS , Limitless and more.
Netflix, South African website was switched on Wednesday and advertised prices starting at roughly R127 per month with a free month’s trial.
The deal part of Surfing the internet at a high bandwidth is still a luxury for most households. Pretoria has a WiFi hotspot almost everywhere but the problem is the bandwidth and data limit. So apart from users who have already subscribed to international streaming services on a data package contract which does not come easily.
It then makes Netflix a luxury for others or expensive for those who want to experience the service but realize the expense side is a bit too complicated. Netflix also does not stream local television, which is on the number one roll of South African entertainment. Dstv has capitalized on the local entertainment power of every country it is present in and bought into several production companies to establish its presence and familiarize itself with local entertainment one that Netflix does not have.