QuickPic embarked on creating the ultimate in simplified and accurate media monitoring solution for a Public Relation’s and Marketing team’s needs.The realm of media influence ensures that no brand can solely rely on the perception they have of their influence on today’s ultra-informed markets.
And with an ever increasing focus on direct market influence, brands are becoming more aware of their impact through in-depth analysis of impact sentiments and influence.QuickPic prides itself on providing a specialised monitoring service catered uniquely to your brand.
There is no one-size-fits-all methodology. Media’s entire spectrum of print, broadcast, social and online is meticulously covered and content is analysed through a second-tier human perspective, thus ensuring the accurate monitoring of relevant media. Quickpic understands your brand and delivers the content relevant to you within your desired search parameters. Reputation is included among the filter covered by human impact.
The ongoing debate around AVE and Reach/Impact does create room for personal preference as QuickPic caters for both by using a combination of measurements. The QuickPic methodology is based on the universally accepted Barcelona Principles. Also, QuickPic based its AVE measuring on the actual calculation as editorial is perceived less impartial than advertising and relies less on AVE as QuickPic desires to be accountable and demonstrate value.
This ensures for a rounded approach to accurately measuring relevant data. Meaningful insight into the brand’s media reputation is accomplished through measurement of human-analysed content which enables the understanding of brand perception.
All this meaningful data intelligence is presented in a world-class automated and graphic report tailored around brand specific requirements. QuickPic provides the creation of LIVE brand specific tracking dashboards thus enabling public relations members to track leads, media influencers and specific mentions.